Marketing
Adept at digital marketing strategies, I develop and execute weekly marketing plans and assets for the Bobby Berk brand. This includes:
- Writing all copy, conceptualizing, and designing weekly e-mail newsletters
- Instagram in-feed posts, stories, and reels that drive pageviews and promote product launches and brand partnerships
- Pinterest pins
- Website content (blog posts, shoppable features)
Product Launches / Reveals
Bobby Berk Right at Home: Book Launch
For the launch of Bobby Berk's book, Right at Home, I created numerous assets leading up to the publish day, including e-mail marketing and social content dedicated to launch day, press, driving sales, and the accompanying book tour.
Bobby Berk For QVC: Summer/Pride 2023 Collection Launch
For the Bobby Berk for QVC Summer 2023 collection, I created dynamic and colorful e-mail marketing featuring lifestyle product imagery and motion graphics, along with clickable links to the product. Social media assets include a video Pinterest pin and Instagram story set highlighting the collection and driving the audience to product.
Bobby Berk For QVC: Holiday 2023 Collection Launch
Coinciding with the Bobby Berk for QVC Holiday 2023 collection, I created marketing assets that connected to the visual identity of the collection and an idea of festive and stylish holiday gatherings. A Pinterest pin and set of Instagram stories highlighted the products and drove product sales.
Bobby Berk Fall 2024 Art Collection Launch
Bobby Berk's art collection launch was a chance to introduce his followers to a new sophisticated line of wall art and reach out to new consumers. For this marketing campaign, I created a newsletter driving to the collection homepage, a story set and reel, as well as a shoppable homepage feature and blog feature on bobbyberk.com.
Bobby Berk X Tri Pointe Homes: Project Reveal
I created unique assets for this Bobby Berk design project reveal, as well as composing all copy and messaging. Visually, a unique "badge" was created for social and e-mail marketing to identify all future reveals and create audience recognition.
Bobby Berk X Tri Pointe Homes: Project Reveal
I created unique assets for this Bobby Berk design project reveal, as well as composed all copy for the newsletter, blog feature, and social media assets.
Brand Partnerships
Brand Partnership: Bobby Berk X Minted
For this partnership with Minted, I created assets for two different content briefs. The first was marketing focused on setting the perfect holiday table with the help of Minted products. For the 2nd brief, I focused on a collaborative brand message of giving back through a holiday event for the non-profit My Friend's Place.
Brand Partnership: Bobby Berk X TimberTech
Bobby Berk partnered with TimberTech, a brand that makes sustainable wood-alternative decking, and I assisted on a campaign centered around a low-maintenance and scenic yoga deck at Bobby's vacation home. I produced and wrote the newsletter, wrote and edited a blog feature on bobbyberk.com, and wrote copy for an Instagram reel, creating brand awareness and driving to products.
Brand Partnerships: KBIS, Thumbtack, Frameology, Genesis USA
KBIS (Kitchen & Bath Industry Show)
Created an Instagram carousel and story set highlighting Bobby's visit to KBIS 2025, focusing on new products from participating brands
SEE CAROUSELThumbtack
Art-directed and styled a photoshoot with Thumbtack, an app that connects homeowners with local professionals for home improvement, maintenance, and repair services. Wrote all copy for Instagram carousel.
SEE CAROUSELGenesis USA
Bobby's partnership with Genesis USA focused on highlighting the sustainable products he installed at a desert wellness retreat he designed, including solar panels, an electric car charger, and batteries. I created concepts, wrote scripts, art directed, and wrote all copy for carousels, reels, and stories.
WATCH REEL
SEE CAROUSEL 1
SEE CAROUSEL 2
