Marketing
Adept at digital marketing strategies, I develop and execute weekly marketing plans and assets for the Bobby Berk brand. This includes writing all copy, conceptualizing and designing weekly e-mail newsletters, Pinterest pins, and Instagram stories that drive pageviews, and promote product launches and brand sponsorships.
Bobby Berk Right at Home: Book Launch
For the launch of Bobby Berk's book, Right at Home, I created numerous assets leading up to the publish day, including e-mail marketing and social content dedicated to launch day, press, and the accompanying book tour.
Bobby Berk For QVC: Summer/Pride 2023 Collection Launch
For the Bobby Berk for QVC Summer 2023 collection, I created dynamic and colorful e-mail marketing featuring lifestyle product imagery and motion graphics, along with clickable links to the product. Social media assets include a video Pinterest pin and Instagram story set highlighting the collection and driving the audience to product.
Bobby Berk For QVC: Holiday 2023 Collection Launch
Coinciding with the Bobby Berk for QVC Holiday 2023 collection, I created marketing assets that connected to the visual identity of the collection and an idea of festive and stylish holiday gatherings. A set of Instagram stories highlighted the products and drove product sales.
Bobby Berk X Minted: Sponsored Content
For this sponsorship with Minted, I created assets for two different content briefs. The first was marketing focused on setting the perfect holiday table with the help of Minted products. For the 2nd brief, I focused on a collaborative brand message of giving back though a holiday event for the non-profit My Friend's Place.
Bobby Berk X Tri Pointe Homes: Project Reveal
I created unique assets for this Bobby Berk design project reveal, as well as composing all copy and messaging. Visually, a unique "badge" was created for social and e-mail marketing to identify all future reveals and create audience recognition.
